Any attempt to optimize marketing spend is skewed by the faulty metrics coming from the click bot activity. There’s also a ripple effect that occurs due to the invalidation of the victim’s website analytics. It’s a large-scale operation that is affecting many businesses around the world right under their noses. In 2018, advertisers suffered losses of over $19 billion due to click fraud. Botnets comprise thousands or millions of devices, many of which are infected with malware that installed the click bot without the user’s knowledge. The devices have different IP addresses, so they’ll be identified as different users. The humanesque actions make these bots much harder to detect.Ĭlick fraud campaigns employ many devices because it would be suspicious if hundreds or thousands of clicks came from a single device. More advanced bots will imitate human user behavior, like mouse movements, pausing, longer time spent per page, and random time spent per page. These are the easiest bots to detect because their behavior is distinguishable from human behavior. Simple bots will access a specified page and click the desired link. A click bot is a bot that is specifically designed to execute click fraud.
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